Company fit & opportunity research
Define fit. Examine readiness. Keep the source.
Predictivereach presents a framework for company fit and opportunity research. Explore definitions, research questions and the evidence needed to interpret company fit and opportunity assessment responsibly.
Research framework · schematic, not measured data
| Step | Research field | Scope | Source | Review |
|---|---|---|---|---|
| 1 | Product definitions | Define | Cite | Assess |
| 2 | Reporting period | Define | Cite | Assess |
| 3 | Company identity | Define | Cite | Assess |
| 4 | Source provenance | Define | Cite | Assess |
| 5 | Comparison scope | Define | Cite | Assess |
Research framework · schematic
AskDefine the scope
FindCheck the source Compare the scope, sources and timing of observations before drawing conclusions.
Research framework · schematic
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Methodology
A clear path from question to interpretation
Retain the evidence, assumptions and limitations so a conclusion can be reassessed.
STEP 01
Assessment criteria
Define the business question and evaluation criteria before comparing companies.
STEP 02
Company fit
Use consistent industry, location and activity definitions, with documented sources.
STEP 03
Readiness assumptions
Treat readiness as a hypothesis requiring evidence, rather than a fact inferred from company size.
Research dimensions
Research lenses for company fit and opportunity assessment
/ 01
Comparison methods
Explain the period, units and weighting used in a comparison, including missing values.
/ 02
Decision context
Document alternatives and constraints before turning an assessment into a recommendation.
/ 03
Review discipline
Retain the evidence, assumptions and limitations so a conclusion can be reassessed.
/ 04
Assessment criteria
Define the business question and evaluation criteria before comparing companies.
/ 05
Company fit
Use consistent industry, location and activity definitions, with documented sources.
/ 06
Readiness assumptions
Treat readiness as a hypothesis requiring evidence, rather than a fact inferred from company size.
Interpretation
A considered view of company fit and opportunity assessment
Explain the period, units and weighting used in a comparison, including missing values.
Review
Comparison methods
Explain the period, units and weighting used in a comparison, including missing values.
Review
Decision context
Document alternatives and constraints before turning an assessment into a recommendation.
Review
Review discipline
Retain the evidence, assumptions and limitations so a conclusion can be reassessed.
Review
Assessment criteria
Define the business question and evaluation criteria before comparing companies.
Evidence
Evidence, definitions and context
AskDefine the scope
FindCheck the source
ReadInterpret in context
CheckRecord limitations
A useful brief starts with a clear research question, defined terms and a review period.
P
Predictivereach · Define the question
Keep the source, observation date and limitations alongside each interpretation.
P
Predictivereach · Follow the evidence
Compare like with like and distinguish reported facts from assumptions and estimates.
P
Predictivereach · Compare carefully
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Questions about company fit and opportunity research?
Retain the evidence, assumptions and limitations so a conclusion can be reassessed.
Research perspectives; conclusions require supporting evidence.